Videos are a lengthy and hard medium to pull off even though it’s the most useful way of marketing that brings a positive (ROI). A single video takes two weeks to create from scratch to finish. But what if there is a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time? The solution could be here already, and it’s with artificial intelligence. By improving customer experience, increasing engagement, and providing content, AI is reshaping video marketing strategies both now and in the future.
96% of marketers have already witnessed the positive ROI and engagement rate that AI-powered video marketing brings. In general, nowadays, 75.7% of marketers are using AI tools for work and video creation.
In this comprehensive guide, we will take a deeper look at how AI is becoming the future of video marketing, AI video trends, and the innovation we can expect in the future from AI.
What’s the Role of AI In Video Marketing
Can you imagine coming up with a video or reel without a script or picking up your phone or camera? Well, with Artificial Intelligence and Machine learning, it’s not only possible, it’s already happening. Generative AI uses existing content like audio, video, and text to generate original content. In this case, video marketers can automate many stages of the process — like scripting, editing, and transcription — in a matter of seconds. The ability to create videos in record time is an obvious benefit of using AI.
AI is opening the door to new ideas, new executions, and new visuals that users may not have come up with on their own. It is expanding the creative palette by not just saving time but also providing engaging results for business.
For instance, suppose a business wants to create a video about apple pies almost entirely powered by AI. The process began with opening up ChatGPT, an AI-powered chatbot, to generate a 60-second script about their business. It can be something like ”how to make an apple pie in the style of a YouTube video”. then they can use AI software such as Synthesia to create a human avatar of themselves to read the script. To top it off, they can add a few final touches with visuals and viola. The new baking video for marketing purposes is now on board.
AI Video Trends that are Transforming Marketing in 2024
Video creation with Ai is turning the marketing world on its head. Among the many AI video options available, these trends have been particularly notable — and are worth paying close attention to.
- Personalized Video Content
Personalized video is evolving beyond mere name drops and basic customization. It’s key for businesses to personalize and customize video marketing. This creates content that really hits home with viewers and boosts engagement. By using data and analytics, businesses can make video content for specific viewer groups. This offers an engaging audience experience, boosting brand visibility and customer loyalty. Considering social videos generate 1,200% more shares than text and images combined, this is why the value of personalization in video marketing is sky-high, leading to higher conversion rates.
- Live Streaming
Live streaming has become a powerful conduit for businesses and brands seeking genuine, in-the-moment interaction with their customers. It brings authenticity because Live streams are unedited, raw, and honest. This authenticity is appealing to modern consumers who crave genuine and real-time interaction. Viewers can comment or ask questions, and brands can respond quickly. This dynamic dialogue fosters more robust relationships.
According to Video Marketing Statistics daily live streams on YouTube grew by 45% in total in 2020 (YouTube Trends). Today, people spend three times longer watching a live social video than a prerecorded one. In applications, brands have seen a 20% increase in conversion rates when using live video.
- Short Form Videos
Short videos trending insanely these days, but have you ever wondered why platforms such as TikTok, Instagram Reels, and YouTube Shorts keep growing exponentially in popularity? The answer lies in their effective use of short-format videos. The fact of the matter is that short videos are in high demand. As the average human attention span shrinks, audiences prefer video content that can engage their interest within sixty seconds.
These short videos deliver clear and concise messages that drive engagement with appealing visuals and compelling CTAs (call-to-action). Thinking outside the box and being creative is key, however, and the beauty of short-form videos doesn’t stop at ocial media. Let’s not forget LinkedIn, which has entered the short-video arena with “Stories.” Short-form video is everywhere and for a good reason!
- User-Generated Content
User-generated content (UGC) has now become trending and this is why we can see so many ugc creators in 2024. It is to be expected that this trend will continue to soar even after 2024. The efficacy of UGC holds in its genuine appeal to the public. It’s often seen as more relatable and trustworthy than corporate advertising. This dynamism has led to massive success on social media platforms where users naturally engage with each other’s content. UGC videos fuel up with user participation by creating campaigns that encourage users to create and share videos related to your brand.
- Interactive Videos
Interactive videos are taking marketing by storm and are poised to become dominant even after 2024. These are not just videos; they’re experiences. The viewer is not just a passive receiver of information but an active participant. This increases engagement and helps the brand connect more personally with its audience. Video Marketing Statistics indicate a 70% improvement in engagement with interactive videos compared to traditional ones. These videos give viewers the power to decide the course of the video. This could be done using branching scenarios, where a viewer’s opinion of a specific point can lead to different outcomes, making it a personalized journey for each viewer. Quizzes, games, and contests wrap learning in a delightful coating. Live polls and Q&A sessions during a live video lead to real-time engagement.
Marketing Predictions With Ai Videos for 2024
According to research In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2024, an average person is predicted to spend 100 minutes per day watching online videos. So the trend of video marketing is expected to be more revolutionized. With hyper-personalised content engagement, conversion rates for videos will rise even more. It is expected that interactive videos with Ai powered seo will gain significant ROI and will bring more video visibility in search results because of AI content adjustment which is real-time based on viewers’ preferences. Additionally, AI will refine ad targeting, ensuring video ads reach the most relevant audiences, and enhance live streaming with real-time analytics and AI-driven moderation, creating a more engaging and effective video marketing experience.
Conclusion:
As we have come in 2024, we can see that AI is revolutionizing and redefining video marketing in different ways. This has made things easier and the lengthy production cycles are fading theta to generative AI. With AI-driven tools, all types of video creation are possible. Businesses can create hyper-personalized interactive videos and opt for line streaming, podcasts, avatar licensing models, and whatnot according to their business marketing niche. Brands with a complete understanding of the advantages can captivate audiences like never before, driving meaningful connections and skyrocketing their ROI. Get ready for a new era where AI makes video marketing smarter, faster, and more impactful
