How We Improved Organic Traffic by 50%

Organic traffic can be a very tough challenge for a business website to grow, but it is surely achievable with the right approach. Here’s how we, in this case study, were able to increase organic traffic by 50%. Take an insightful look at the strategies that were applied in this case and the obstacles we faced and managed to overcome to reach this success.

Table of Contents

The Challenge

We had a well-established website but couldn’t boost organic traffic, with visitor numbers plateauing despite regular content updates, and no matter what we tried, ranking higher seemed impossible. The competition was fierce, and getting to the first page of Google for any relevant keyword felt like a distant dream.

Some of the challenges mainly related to this were:

This meant that reach to potential customers through organic traffic search had reduced significantly.

Step 1: SEO Audit

Before the engagement, we did an extensive SEO audit of the client’s site. From this, we would gain comprehensive knowledge about their weaknesses as well as opportunities to help them improve their rankings. We looked at:

Technical SEO:

Review of the site speed, mobile responsiveness, and crawlability to find whether there are issues that are causing blockage and not letting the search engines index their content.

On-page SEO:

Review the existing content, meta descriptions, and keyword usage for insights into gaps and areas of improvement in their current content.

Competitor Analysis:

We looked at their competitors’ websites to understand what was working for them and where they could improve. This process is crucial, especially when considering common pitfalls that can hinder SEO performance, as discussed in our blog on Why Your SEO Isn’t Working: Common Pitfalls and Fixes Based on Real Experience.

According to this audit, we give them a roadmap clear enough on how to improve their SEO performance.

Step 2: Resolve Technical SEO Issues

On first look, there was an issue about the technical part of the website. The site was full of various problems which were affecting the performance and visibility of the website. The various issues included slow loading times and broken links.

Site Speed Improvement

Page speed is a critical ranking factor for both user experience and search engines. A slow website often results in high bounce rates, limiting reach.. A slow website makes visitors bounce away before reaching the actual content.

We optimize the website for the factors below:

These alterations have minimized the loading time of the website and improved user experience along with securing better ranks.

Responsive Website

As mobile-first indexing is the major concern of Google, we made sure that it became a fully responsive website offering a smooth experience across all devices. We have different layouts and usability to the mobile version so that mobile visitors can enjoy seamless navigation on the website.

Step 3: Content Optimization

We were all set after taking care of the technical issues. So after that, we had to focus on content optimization now. We knew that the client’s website was full of content. Nevertheless, this content was not optimized to the right keywords. Therefore, it was producing quality, but it was not reaching the target audience.

Keyword Research

We thoroughly researched keywords about high-organic traffic terms related to their industry. We specifically targeted long-tail keywords, which tend to be more specific and hence less competitively ranked as broad terms. These seemed better target keywords since we spoke to a more specific audience interested in the services of the client.

Optimizing Existing Content

We added the target keywords to the content in relevant places: title tags, meta descriptions, headings, and throughout the body copy. Most importantly, the content remained natural and user-friendly and didn’t use too many keywords so it would avoid spamming them and hence not affect the rankings.

We also reorganized the internal linking to make it search engine friendly so it could crawl easier and understand relationships between all of those different pages. This made the site easier to crawl and increased important page ranks.

Step 4: Creating New Targeted Content

Content is king in SEO, but that doesn’t mean creating more content. It’s more about the right kind of content. Through keyword research and competitor analysis, we found some high-value organic traffic missing due to content gaps on the client’s website.

Building Problem-Solving Content

We created a content strategy that was aimed at finding solutions to the pain points of the target audience that our client wanted to reach. Blogs, guides, and resources would create actual value for visitors and increase visitors spent on the site, which also assisted with SEO efforts.

Each article was created to maximize keyword usage and designed in a way that not only the user can understand but so can the search engines. This increased the ranking in search and because of the better visibility attracted more engagement by visitors.

Step 5. Creating Quality Backlinks

It is one of the most vital pieces of any SEO campaign. Backlinks are links from other websites that point to your own; from the viewpoint of the search engines, they represent a powerful ranking signal that your content is trustworthy and of great value. However, not all backlinks are equal; we have to target high-quality backlinks from authoritative sources.

Earning Backlinks

We contacted industry influencers and bloggers. We offered them content in return for backlinks. Also, we were exploring whether they could have their content published online in suitable journalistic articles. Gradually, this helped in creating a robust backlink profile for the site, increasing its authority and ranking.

Conclusion

This is a case study that shows how effective an SEO strategy can be when executed properly. Fixing technical issues, optimizing content, and building high-quality backlinks increased the client’s organic traffic by 50%. Challenges notwithstanding, persistence and proper approach paid off.

Improve your organic traffic for your website by paying attention to the three aspects covered here, technical optimization, content optimization, and link building. With experience and full-time dedication, one can enhance performance metrics like others do.

For more insights on improving your SEO approach, check out our blog on Advanced Technical SEO: The Hidden Ranking Factors You’re Ignoring.

How We Improved Organic Traffic by 50%: An SEO Case Study