Organic website traffic is the currency of the internet. It is the key to driving business growth, improving search engine credibility, measuring marketing efforts, gathering customer insights, and gaining more customers. In simpler words, organic traffic refers to the visits you get to your website from unpaid (organic) search results, and the top five results on Google get 75% of organic search traffic. However, paid ads and paid collaborations bring fast results, but you need to keep paying to get the desired results.
In this blog we will cover the effective ways to gain organic traffic in 2024, we will also discuss what organic traffic is. And how it can be tracked and measured. So let’s get started.
What is Organic Traffic:
Organic traffic refers to visitors who reach your website through search engines like Google by searching for your site or the information it contains. These users find your web page organically, not through paid channels, referrals, email marketing, or other marketing efforts.
Organic traffic is crucial because you don’t have to keep paying for it, which lowers your customer acquisition costs. It involves creating your equity or asset (i.e., content) that continuously drives traffic from a single investment.
Below are the 10 Proven Ways to Drive Organic Traffic
Quality Content
First and most importantly, making high-quality, helpful content should be the priority. Content is 90% of the work. Your product and feature pages, blog pages, social media, and even ads all have content. Making great content is the key to driving traffic to your site. Here are a few principles to keep in mind:
- Make sure your content is successfully targeting exactly what your users are searching for and that it helps find answers to their questions.
- Fully grasp your audience’s specific goals so that your content can help them complete their journey.
- Create content that provides value to your audience; otherwise, users will leave your page, and Google will see your content as low quality and eventually stop sending traffic to your site.
- Include firsthand experience, expertise, and unique perspectives in your content to provide real value and support the user journey.
- Create evergreen content that stays relevant over time, regularly updating it to ensure it stays fresh for search engine algorithms.
- Focus on providing the best, most relevant data.
- Don’t overlook bottom-of-the-funnel content, as it can be valuable for conversions even with low search volume and high competition.
Search Engine Optimization:
SEO is another important approach to gaining organic traffic on your website and it can be initiated with a keyword research tool like Semrush. Be sure to think about all of the pain points your prospective customers or subscribers are facing before keyword integration in your content. Find out what questions and needs your customers have, and then provide solutions. Additionally, go for different types of SEO techniques such as:
Technical SEO
It is another important aspect, though content remains 90% of the work. Optimizing elements like page security, page speed, meta tags, schema markup, and user experience across devices ensures that search engine algorithms can easily read and understand your content.
Offsite SEO
Offsite SEO, or backlinks, is another way to drive organic traffic. When other sites link to your content, it signals to Google that your content is valuable, helping your rankings. Be careful to ensure that your backlinks come from relevant and legitimate websites to avoid penalties.
Local SEO
For local businesses, local SEO can be a powerful tool. Creating a Google My Business listing, building local landing pages, and getting reviews from locals can help you appear in local searches and on Google Maps. Keyword research and optimization are hands down the most important tactics you should start with when trying to increase organic traffic.
Snippets and Knowledge Graphs on Google
You can also drive traffic by getting your content featured in Google’s Knowledge Graph or featured snippets. A featured snippet is a dedicated section of selected content located at or near the top of a Google SERP. It features text or video from a website that aims to directly answer the search query. The viewer can click on the answer in the featured snippet to learn more about the website itself. However, it requires providing authoritative content that answers specific search queries directly to drive organic and relevant traffic.
Earn high-quality backlinks
Getting other websites to link back to your site reinforces your relevance and authority to search engines and boosts organic traffic. Try to earn relevant links from quality sites to improve search rankings and organic search traffic. Use PR outreach and guest posting, which are effective techniques for driving traffic, as they increase brand awareness, generate backlinks, and bring clicks from other websites. Focus on strategies to build links from reputable industry blogs and newsletters.
Improve website speed and performance.
Fast page load times and mobile optimization create a positive user experience that search engines reward and on the other hand broken links, crawl errors, and mobile site flaws can hurt rankings. Compressing images, eliminating unnecessary code, and optimizing hosting reduce bandwidth and deliver the results users expect. Identify and resolve site technical problems to improve organic search performance. Moreover, compelling content presentation and clear navigation help visitors interact with your site longer, signaling relevance to search engines.
Translate your content
If you have great content and translate it into languages other than English, there’s much less competition. Translated content can drive a lot of traffic. It has to be good translations, but if traffic from other languages is relevant to your site, then it can be helpful.
A country code top-level domain (ccTLD) can also help you get organic traffic. For example, if you want to get traffic from the UK, buy a co. Uk domain. Even though your content is in English, you may get more traffic from people searching in the UK than from a website with a .com that targets the entire world.
Create content for social media
Social media is important for driving branded traffic. People discover your brand through social media, so publishing content on platforms like LinkedIn, YouTube, TikTok, etc., can help you generate organic traffic. So, be sure to include plenty of links in your social media content.
Invest in paid advertising.
Using paid advertising also generates a lot of organic traffic by significantly increasing brand awareness. According to Google’s Organic Search Results, search ads can deliver 89% of traffic from ad clicks that are incremental to organic search results.
Consider Lululemon as an example, which leverages paid advertising and social media to drive substantial organic traffic to its website.
Consider guest posting to get traffic from high-authority websites.
Guest posting is an old but efficient technique that involves creating content for other websites. The more authority these websites have, the more traffic you’ll get.
This provides three benefits:
- Increase brand awareness and branded traffic
- Get clicks from links back to your website
- Increase your backlinks to your website
Collaborate with Other Brands to Tap into Their Audience
Collaborating with other brands is a strategic way. By doing so you can expose your website to a new audience and this will potentially boost your organic traffic and reach. This could involve partnerships, joint webinars, co-created content, or paid collabs as well. For successful brand collaborations, consider partnering with complementary brands in your industry, co-hosting events or webinars, featuring guest posts on each other’s blogs, or creating collaborative social media campaigns.
How to track and measure organic traffic
Tracking and measuring your traffic is the only way to see if your efforts are successful and to pinpoint which strategies are working. The most important tool is Google Search Console, which shows you which keywords, countries, and devices traffic comes from. Additionally, Google Analytics provides ways for you to measure your visitors.
Conclusion:
In a world where digital noise is constant, organic traffic is the quiet powerhouse that builds lasting connections. It’s not about quick wins but creating genuine value that resonates over time. The real magic happens when your audience finds you naturally and stays because your content speaks to them. So, let your strategies evolve, stay curious, and remember—organic growth is the foundation of a strong, enduring online presence.
For more insights on enhancing your content strategies, check out our articles on AI Video Enhancement and Leveraging AI Tools for Effective Digital Marketing.
